Six Degrees of 20/20? Nope, One Konnection
We’re sitting with Tory Johnson (Workplace Contributor on Good Morning America and founder and CEO of Women For Hire) in the WNYC-TV media office waiting for Dean Irwin (a producer) and Diane Petzke (the head of programming). We’re there to talk about Tory’s participation in a new show they’re putting together.
But we’re really there because of the Konnections that came before that meeting.
Tory and I have one degree of separation. We had the same job at “20/20” years ago and went from assistants to communications professionals to business owners. We have parlayed that bond into a Konnection focused relationship. This Konnection started with Dean, who produced at “20/20” when we were there.
So the meeting starts and Dean starts asking about my business and I think. “This is so cool.” Not just Tory (who is really cool) but what is happening with me and Dean. I’m catching him up, and he’s smiling at me. When I tell him about K2 today, he says, “Heidi you have 26 employees?!”
He wasn’t stunned that I had done it, just stunned in the same way you see a friend’s kid after 10 years. The last time she was a little girl, now she’s a teenager. You did not think she wouldn’t grow but you can’t help be amazed that she has! Here’s a guy with Emmys lining his office and he sounds so proud. Of me!
And all this is happening because of one thing: Konnections. Real ones.
I was in that office not because of relationships that once existed but those that still existed even after so many years.
As I said before, real Konnections lay the foundation for future deals. It’s the QUALITY of your relationships that determine their depth, not the quantity. No better example than this. I left that meeting with Tory and Dean excited about our relationships. The relationships great PR professionals must work harder than ever to create and maintain with clients and the media and everyone we work with.
Without them, we never Konnect.