What motivated you to dive into PR for your career?
As early as grammar school, I knew I wanted to do something that involved writing. I started college as a print journalism major, but saw that everything was rapidly moving to the digital space, so on a whim, I changed my major to PR halfway through my junior year.
Who’s your greatest professional inspiration? What makes them so amazing?
Heidi Krupp! I’ve learned so much about the industry from Heidi and grown in leaps and bounds.
What kind of tunes are currently playing on your iPhone or android?
Kanye and Jay-Z mixed in with a little bit of country
What was “your finest moment” –something you’re truly proud of?
It’s too hard to pick just one – I am proud of my career path overall.
If you found yourself living on a desert island, what would you miss most?
Ice cream! Especially if it’s really hot on the desert island.
Why Krupp (Kommunications)?
Most of all, the culture. Working at Krupp is like having a second family – everyone supports one another and works together to achieve the same goals.
How do you know a great brand when you see one?
I think a great brand is one that is well-rounded that utilizes not only public relations, but also marketing, social media and advertising creatively and effectively.
Can you give me some scoop on what’s hot in New York City?
One of my favorite NYC activities is a Saturday or Sunday brunch at a great new restaurant – I love that there are endless possibilities to try.
If you were a superhero which superpower would you have?
To be able to transport from place to place in seconds so to never have to take a cab, subway or train again!
What drives you nuts?
What do we need to know about your pet?
Isabelle, my cat, is the best, most beautiful pet in the entire world. Obviously!
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What do you think about most when you think about your hometown?
Which show is a must see?
What gets you going outside of work?
In the summer, I like to travel and get to the beach as much as possible on the weekends (which is why I’m probably the tannest Krupp employee). The rest of the year, I like to hang out with friends in the city, going to new restaurants and bars.
What blogs are you dialed into daily?
Buzzfeed and Jezebel
What do you do to stay healthy?
Like a lot of Krupp employees, I head to the gym after work. Our Krupp group spinning classes are also a plus!
Where is best place on earth?
When you were a kid, what did you want to be when you grew up?
I wanted to be a writer as far back as I can remember
What is your favorite restaurant?
Rosa Mexicana – good thing there’s one by Krupp
What is the first information you consume in the morning?
I think any publicist would be lying if they didn’t say their e-mail isn’t the first thing they look at in the morning. After that, headlines from the NYT.
Are you a social media junkie?
I’m trying to keep up as much as possible!
What else must we learn about you?
I’m a total beauty junkie!