We have worked with Oprah, Today, GMA, and a growing list of other shows to generate measurable results through integrations. But anyone with Internet access can discover that you can Tweet or email an idea for many of these segments. So why does a client need a PR firm to create, pitch, and manage this [...]
PR is about measurement – you need and are expected by clients to measure everything. Creating opportunities that provide a direct link to products sold, clicks on a site, lead generation – things that can actually be measured from Point A (PR) to B (customer action) – make clients happy. Lately, we are finding tremendous [...]
Missed Parts I & II? Click here. Season 25 of Oprah was one of the happiest times of my life. Not because we finally got Weight Watchers on the show with Jennifer Hudson (though that was great – our 18th client on the show!). During Season 25, I had my baby. And that baby, who [...]
Missed Part I? Click here. In the years following my first “Unleash the Power Within” (UPW) Program with Tony Robbins in 1996, I met and grew close with Tony and his wife, Sage. I wasn’t his publicist, but our friendship and his authenticity made me believe that EVERYONE who did not know him should know [...]
Oprah’s Tweetpic: “Me! Fire-walking! Last night!” Yes, that is Oprah Winfrey walking on hot coals – the camera catching her surprise, delight, and wonder as she puts aside any fear and dashes across the red-hot embers. By her side is Tony Robbins who 12 hours earlier had welcomed Oprah as a surprise guest at his [...]
It’s taken me a few weeks since I sat in the United Center for Oprah’s last shows to post this. I needed the time to reflect on what this end of an era would feel like for me and for K2. And the answer is: I feel grateful. Brava Ms. Winfrey! You are the greatest [...]
What do you do when you have an opportunity for a former client to get a huge hit on a major talk show? Yes, I said former. Answer: You do it. How and why it happened is a lesson in doing the right thing without concern for money.
I’m baaaack! Back in the office, back in the groove, cooking and booking, and loving every moment. I may have just celebrated Mother’s Day for the first time, but I’m on my second decade as a professional “mom” and I really missed my first “baby.” I was just sitting and thinking in my office the other [...]
Now that I have given birth I STILL believe what I only thought before: Anyone who has not given birth and wants to know what a labor is like should try PR. Especially putting together one of those BIG hits or media events with a celebrity tie-in that means everything to your client. One of [...]
In theory I am taking some time for “maternity leave.” But as a small business owner in an ultra-wired connected world, “leave” is a relative term. Caden has much of my attention, but he sleeps. A lot. My professional baby never can. So I check in. Stay on top of big issues. Stay in touch [...]
