In theory I am taking some time for “maternity leave.” But as a small business owner in an ultra-wired connected world, “leave” is a relative term. Caden has much of my attention, but he sleeps. A lot. My professional baby never can. So I check in. Stay on top of big issues. Stay in touch [...]
I was in client-in-crisis crash mode as flew to LA ahead of the Duchess on Thursday. Yes, I was facing an any-moment-now fertility cycle in Vegas, but this was not about me right now.
The Oprah team and I were having our usual loud, fun dinner when their Blackberries started buzzing. Something was going on. They’re sending emails, running outside to get better reception. Crazy. “What’s going on?” We can’t tell you. “Tell me.” We can’t. “Come on.” No. “I’m your friend.” Heidi, we are NOT going to tell you.
I am pregnant. Due early this year. Beyond excited. “Belly bumping” everyone I can.
The original Sonoma Diet ran its course over a few years with a follow up cookbook and additional deals. Meredith had changed focus started to wind down its book business. Yet K2 remained involved because of Sonoma’s author, Connie Gutterson.
K2’s days with The South Beach Diet were amazing. We may have dubbed its author, Dr. Arthur Agatston, the “Accidental Diet Doctor,” but we became the “Accidental Bestselling Diet Publicists.” It was K2’s first “Oscar moment” in publishing: We helped turn a book into a brand and a national phenomenon. It was phenomenal.
Many PR people, myself included, hate promoting themselves. We are in the communication/promotion business but when it comes down to us, we often suck at it.
Looking over my posts from 2010, I just realized I never said what happened back in January after I sent David Bach home from the green room at CBS’s The Early Show [link to previous post]. David had done a fantastic segment but his wife had just had a baby so I sent him on his way immediately after he finished and told him I’d say his goodbyes.
I will never forget the first time I got through to “The Oprah Winfrey Show.” It was 1997, and the show was already a hit. I on the other hand had sold my used car to launch K2 the year before. I started in my tiny studio apartment in Hoboken, NJ and then moved to [...]
K2 is working with David Bach. Again. He was one of our first clients for his book Smart Women Finish Rich – one of our first New York Times Best Sellers. We helped prime him for national TV, and he went out and parlayed that start into a robust brand. He is now one of [...]