Behind The Scenes – The Baby Before My Baby

Posted in Uncategorized on March 28th, 2011 by Heidi Krupp – Comments Off

Now that I have given birth I STILL believe what I only thought before: Anyone who has not given birth and wants to know what a labor is like should try PR. Especially putting together one of those BIG hits or media events with a celebrity tie-in that means everything to your client. One of [...]

Behind The Scenes – My Babies

Posted in Krupp Blog on March 21st, 2011 by Heidi Krupp – Comments Off

In theory I am taking some time for “maternity leave.” But as a small business owner in an ultra-wired connected world, “leave” is a relative term. Caden has much of my attention, but he sleeps. A lot. My professional baby never can. So I check in. Stay on top of big issues. Stay in touch [...]

The Power of New Beginnings: Pregnant Pauses

Posted in Krupp Blog on January 17th, 2011 by Heidi Krupp – Comments Off

I was in client-in-crisis crash mode as flew to LA ahead of the Duchess on Thursday. Yes, I was facing an any-moment-now fertility cycle in Vegas, but this was not about me right now.

The Power of New Beginnings: Oprah and The Duchess of York

Posted in Krupp Blog on January 10th, 2011 by Heidi Krupp – Comments Off

The Oprah team and I were having our usual loud, fun dinner when their Blackberries started buzzing. Something was going on. They’re sending emails, running outside to get better reception. Crazy. “What’s going on?” We can’t tell you. “Tell me.” We can’t. “Come on.” No. “I’m your friend.” Heidi, we are NOT going to tell you.

The Power of New Beginnings: Oh Baby!

Posted in Krupp Blog on January 3rd, 2011 by Heidi Krupp – Comments Off

I am pregnant. Due early this year. Beyond excited. “Belly bumping” everyone I can.

Creating Bestsellers, Building Brands: From South Beach to The Sonoma Diet: Part 2

Posted in Krupp Blog on December 13th, 2010 by Heidi Krupp – Comments Off

The original Sonoma Diet ran its course over a few years with a follow up cookbook and additional deals. Meredith had changed focus started to wind down its book business. Yet K2 remained involved because of Sonoma’s author, Connie Gutterson.

Creating Bestsellers, Building Brands: From South Beach to The Sonoma Diet: Part 1

Posted in Krupp Blog on December 6th, 2010 by Heidi Krupp – Comments Off

K2’s days with The South Beach Diet were amazing. We may have dubbed its author, Dr. Arthur Agatston, the “Accidental Diet Doctor,” but we became the “Accidental Bestselling Diet Publicists.” It was K2’s first “Oscar moment” in publishing: We helped turn a book into a brand and a national phenomenon. It was phenomenal.

Behind the Scenes: How K2 Became an Inc. 5000 Fastest Growing Company

Posted in Krupp Blog on December 3rd, 2010 by Heidi Krupp – Comments Off

Many PR people, myself included, hate promoting themselves. We are in the communication/promotion business but when it comes down to us, we often suck at it.

Behind the Scenes: Going Green Room to Parlay for Taste of Home

Posted in Krupp Blog on October 18th, 2010 by Heidi Krupp – Comments Off

Looking over my posts from 2010, I just realized I never said what happened back in January after I sent David Bach home from the green room at CBS’s The Early Show [link to previous post]. David had done a fantastic segment but his wife had just had a baby so I sent him on his way immediately after he finished and told him I’d say his goodbyes.

You Never Forget Your First Time: When K2 Met Oprah

Posted in Krupp Blog on August 29th, 2010 by Heidi Krupp – Comments Off

I will never forget the first time I got through to “The Oprah Winfrey Show.” It was 1997, and the show was already a hit. I on the other hand had sold my used car to launch K2 the year before. I started in my tiny studio apartment in Hoboken, NJ and then moved to [...]