Posts Tagged ‘Oprah’

BEHIND THE SCENES: Lessons in Dreaming Big, Perseverance, and the Power of Konnections Part III: The Power of Konnections

Posted in Krupp Blog on February 16th, 2012 by Heidi Krupp – Comments Off

Missed Parts I & II? Click here.

Season 25 of Oprah was one of the happiest times of my life. Not because we finally got Weight Watchers on the show with Jennifer Hudson (though that was great – our 18th client on the show!). During Season 25, I had my baby. And that baby, who came into the world after so much trying and overcoming of odds, inspired me to look at everything differently. My dream of Tony Robbins and Oprah Winfrey together on her talk show might be dead. But a new chapter was being written all around me, just as it was for Oprah.

I had heard through my Konnections that Oprah was working on her new show that would become “Oprah’s Next Chapter.” Maybe this was an even better opportunity to Konnect them, I thought. As I sat at home on maternity leave, I fired off an email to Andrea Wishom who was working on the project (and who was also one of Tony’s ambassadors from my years of pitching him). I wondered if the new show was going to be about Oprah going out into the world and experiencing things rather than talking to people while sitting in a chair. She said yes. I suggested she experience an “Unleash the Power Within” (UPW) Program and possibly fire walk. She thought was a really cool idea.

She. Thought. It. Was. A. Really. Cool. Idea.

Whoa.

Of course, I said nothing to anyone yet. What does a line like that mean after 15 years? I wasn’t going to get my hopes up as I had many times before so I kept quiet (those that know me know how hard that is for me). Then, I got phone calls from the show asking questions – that means they’re really thinking about it, testing the waters and lining up the details before presenting it to Oprah. The next call was about figuring out exactly what the event entails and how it works. (UPW events are 12-hour days – a lot for any person but that’s the kind of commitment Tony delivers and wants from his attendees.) Oprah’s people wonder if she could just come in and out for a little bit….

PR people know that while pitching is hard, the hard part really begins at, “Yes” or in this case “Let’s See If We Can Make This Work.” Logistics are a bear, especially when the people involved are celebrities as big as Oprah and Tony. This has nothing to do with the people being pitched or doing the pitching. Everyone usually has the best interests of the show at heart – in this case both Tony’s and Oprah’s.

So when Oprah’s people stressed that she probably wouldn’t stay the whole time or necessarily fire walk, it wasn’t just about protecting Oprah. It was about making sure that Tony’s expectations were clear about what would happen with Oprah there. Oprah did not want to be disruptive. She is very sensitive to the needs of the people she works with. She did not want to diminish the experience for any one of the other 4200 attendees. Meanwhile, Tony felt the same way about Oprah: he wanted to make sure that her experience was right for her and that she could do her thing and not be disturbed by anyone else there so she felt comfortable and welcome. For his part, Tony also agreed to let her cameras go where no camera ever had for 35 years: backstage as he prepared and to interview him during “stretch breaks.”

And then all of a sudden we are a go. Holy crap. I held my breath. A PR person in any situation has to let go before the show begins and in those minutes between letting go and lights up, you know you have lost control. You have to trust all you did to help everyone prepare and konnect.

Finally, after 15 years, these kindred spirits had finally met. And I was there with them. I was there, laughing, crying, screaming with them.

The rest you can see when the show airs THIS Sunday, February 19 at 9pm EST on OWN but know this: Oprah never left that day. She went all-out in the UPW Program. She wrote in her journal. She participated. And, as you know, she fire walked. Like most people, she was reluctant at first. This is not a trick; those are really hot coals under your feet. But that’s what facing fear is all about: knowing that you can do anything in life. Fear drives results. And after Oprah conquered her fear, she cheered on her team and everyone else as they walked.

So what’s the lesson here? Just what I said: dream big, persevere, and keep those konnections to make things happen. Relationships are the single most extraordinary thing you can have in business. Big ideas and visions don’t ever happen right away. A year? Two? Ten? 15? The best things need time to percolate and you need to let them have that time even as you keep going after other things. But without the Konnections? Big ideas, no matter how good, go nowhere. Thus, everything I do is about creating those Konnections.

Yes, the Oprah Winfrey-Tony Robbins konnection was exceptional: the most profound I have ever made. Sheri Salata congratulated me. “Dreams come true, Heidi!” she said as she waked into the seminar with Oprah.

But as Walt Disney said, “It’s kind of fun to do the impossible.” What fun is there in giving up on the extra-ordinary and simply trying to accomplish the ordinary?

Click here for a preview of Tony Robbins appearance on special expanded two-part Oprah’s Next Chapter on Sunday, February 19 @ 9pm EST on OWN.

BEHIND THE SCENES: Lessons in Dreaming Big, Perseverance, and the Power of Konnections Part II: Perseverance

Posted in Uncategorized on February 9th, 2012 by Heidi Krupp – Comments Off

Missed Part I? Click here.

In the years following my first “Unleash the Power Within” (UPW) Program with Tony Robbins in 1996, I met and grew close with Tony and his wife, Sage. I wasn’t his publicist, but our friendship and his authenticity made me believe that EVERYONE who did not know him should know who he is. That included The Oprah Winfrey Show.

This was not part of any PR strategy to make him a client. Tony never told me to do it, nor did he know it was on my list of things to accomplish from the 1996 UPW seminar. But as I blogged about before, I soon had a relationship with Oprah’s show to help make it happen.

Once I had booked clients on the show, I forged relationships, even several friendships, with the producers. But while K2 clients came and went, I never stopped pitching Tony. I would bring him up on calls. I’d send the staff all the cool Tony stuff I had. I was a fly on the wall whispering Tony at all their pitch meetings. I did everything to try and make it an idea they wanted to do. This is what you do as a PR person. This perseverance is what often works when you have an idea this good.

A bunch of Oprah’s people did become Tony “ambassadors.” They thought he was terrific and advocated for him. But that was not enough to shake the perception at the top that Tony Robbins was a “sales guy” (a perception often reinforced by the memories of Tony’s legendary infomercials). Oprah admits as much today. As she said in her Lifeclass the reason she finally went to UPW was to find out once and for all, “What is this with the Tony Robbins?”

Of course, I kind of sensed that she thought that even though no one ever said that was the case. But I kept trying. I sent more materials, kept bringing up his name. For ten years, his ambassadors and I tried. And tried.

And then in 2007, we got close – so close we started to talk about dates that might work. So close I moved to close the deal with the best “weapon” I had: Tony himself. This is the PR person’s “all in” as they say in poker.

As it happened, Tony was scheduled to be in Chicago for an event as part of Donald Trump’s Learning Annex Mega Event program. It would be nothing like Tony’s UPW Program but if it gave the right people at the show just a taste – an appetizer portion of what the real man is and does – I knew they would feel like I did: that we had to make this happen. I invited a bunch of the top people from the show to the event and flew to Chicago to escort them. For the first time, they saw what a great speaker, brilliant storyteller, and extraordinary communicator Tony is. They felt his true genius on stage: that everyone in the room feels like he is talking to them alone. Like Springsteen in a stadium, he has that gift.

After the show, Tony met with the producers at his hotel for a personal session. They connected and saw the authenticity I did. After 11 years, I’m finally getting there, I thought. Perseverance pays off. Perseverance cannot, however, make time.

Oprah’s producers offered dates and segment ideas for her and Tony. It took until 2009 to get dates to work for both of them, and then they ended up not working for either person’s schedules before the show ended its run. I had to surrender my original vision of a Tony Robbins-Oprah Winfrey connection. But in PR, like in life, just because you face reality doesn’t mean you need to give up the dream.

Continued in Part III: The Power of Konnections
Tony Robbins Appears on special expanded two-part Oprah’s Next Chapter on OWN Sunday, February 19.

For more information about Tony Robbins visit his site – www.tonyrobbins.com

Posts Tagged ‘Oprah’

BEHIND THE SCENES: Lessons in Dreaming Big, Perseverance, and the Power of Konnections Part III: The Power of Konnections

Posted in Krupp Blog on February 16th, 2012 by Heidi Krupp – Comments Off

Missed Parts I & II? Click here.

Season 25 of Oprah was one of the happiest times of my life. Not because we finally got Weight Watchers on the show with Jennifer Hudson (though that was great – our 18th client on the show!). During Season 25, I had my baby. And that baby, who came into the world after so much trying and overcoming of odds, inspired me to look at everything differently. My dream of Tony Robbins and Oprah Winfrey together on her talk show might be dead. But a new chapter was being written all around me, just as it was for Oprah.

I had heard through my Konnections that Oprah was working on her new show that would become “Oprah’s Next Chapter.” Maybe this was an even better opportunity to Konnect them, I thought. As I sat at home on maternity leave, I fired off an email to Andrea Wishom who was working on the project (and who was also one of Tony’s ambassadors from my years of pitching him). I wondered if the new show was going to be about Oprah going out into the world and experiencing things rather than talking to people while sitting in a chair. She said yes. I suggested she experience an “Unleash the Power Within” (UPW) Program and possibly fire walk. She thought was a really cool idea.

She. Thought. It. Was. A. Really. Cool. Idea.

Whoa.

Of course, I said nothing to anyone yet. What does a line like that mean after 15 years? I wasn’t going to get my hopes up as I had many times before so I kept quiet (those that know me know how hard that is for me). Then, I got phone calls from the show asking questions – that means they’re really thinking about it, testing the waters and lining up the details before presenting it to Oprah. The next call was about figuring out exactly what the event entails and how it works. (UPW events are 12-hour days – a lot for any person but that’s the kind of commitment Tony delivers and wants from his attendees.) Oprah’s people wonder if she could just come in and out for a little bit….

PR people know that while pitching is hard, the hard part really begins at, “Yes” or in this case “Let’s See If We Can Make This Work.” Logistics are a bear, especially when the people involved are celebrities as big as Oprah and Tony. This has nothing to do with the people being pitched or doing the pitching. Everyone usually has the best interests of the show at heart – in this case both Tony’s and Oprah’s.

So when Oprah’s people stressed that she probably wouldn’t stay the whole time or necessarily fire walk, it wasn’t just about protecting Oprah. It was about making sure that Tony’s expectations were clear about what would happen with Oprah there. Oprah did not want to be disruptive. She is very sensitive to the needs of the people she works with. She did not want to diminish the experience for any one of the other 4200 attendees. Meanwhile, Tony felt the same way about Oprah: he wanted to make sure that her experience was right for her and that she could do her thing and not be disturbed by anyone else there so she felt comfortable and welcome. For his part, Tony also agreed to let her cameras go where no camera ever had for 35 years: backstage as he prepared and to interview him during “stretch breaks.”

And then all of a sudden we are a go. Holy crap. I held my breath. A PR person in any situation has to let go before the show begins and in those minutes between letting go and lights up, you know you have lost control. You have to trust all you did to help everyone prepare and konnect.

Finally, after 15 years, these kindred spirits had finally met. And I was there with them. I was there, laughing, crying, screaming with them.

The rest you can see when the show airs THIS Sunday, February 19 at 9pm EST on OWN but know this: Oprah never left that day. She went all-out in the UPW Program. She wrote in her journal. She participated. And, as you know, she fire walked. Like most people, she was reluctant at first. This is not a trick; those are really hot coals under your feet. But that’s what facing fear is all about: knowing that you can do anything in life. Fear drives results. And after Oprah conquered her fear, she cheered on her team and everyone else as they walked.

So what’s the lesson here? Just what I said: dream big, persevere, and keep those konnections to make things happen. Relationships are the single most extraordinary thing you can have in business. Big ideas and visions don’t ever happen right away. A year? Two? Ten? 15? The best things need time to percolate and you need to let them have that time even as you keep going after other things. But without the Konnections? Big ideas, no matter how good, go nowhere. Thus, everything I do is about creating those Konnections.

Yes, the Oprah Winfrey-Tony Robbins konnection was exceptional: the most profound I have ever made. Sheri Salata congratulated me. “Dreams come true, Heidi!” she said as she waked into the seminar with Oprah.

But as Walt Disney said, “It’s kind of fun to do the impossible.” What fun is there in giving up on the extra-ordinary and simply trying to accomplish the ordinary?

Click here for a preview of Tony Robbins appearance on special expanded two-part Oprah’s Next Chapter on Sunday, February 19 @ 9pm EST on OWN.

BEHIND THE SCENES: Lessons in Dreaming Big, Perseverance, and the Power of Konnections Part II: Perseverance

Posted in Uncategorized on February 9th, 2012 by Heidi Krupp – Comments Off

Missed Part I? Click here.

In the years following my first “Unleash the Power Within” (UPW) Program with Tony Robbins in 1996, I met and grew close with Tony and his wife, Sage. I wasn’t his publicist, but our friendship and his authenticity made me believe that EVERYONE who did not know him should know who he is. That included The Oprah Winfrey Show.

This was not part of any PR strategy to make him a client. Tony never told me to do it, nor did he know it was on my list of things to accomplish from the 1996 UPW seminar. But as I blogged about before, I soon had a relationship with Oprah’s show to help make it happen.

Once I had booked clients on the show, I forged relationships, even several friendships, with the producers. But while K2 clients came and went, I never stopped pitching Tony. I would bring him up on calls. I’d send the staff all the cool Tony stuff I had. I was a fly on the wall whispering Tony at all their pitch meetings. I did everything to try and make it an idea they wanted to do. This is what you do as a PR person. This perseverance is what often works when you have an idea this good.

A bunch of Oprah’s people did become Tony “ambassadors.” They thought he was terrific and advocated for him. But that was not enough to shake the perception at the top that Tony Robbins was a “sales guy” (a perception often reinforced by the memories of Tony’s legendary infomercials). Oprah admits as much today. As she said in her Lifeclass the reason she finally went to UPW was to find out once and for all, “What is this with the Tony Robbins?”

Of course, I kind of sensed that she thought that even though no one ever said that was the case. But I kept trying. I sent more materials, kept bringing up his name. For ten years, his ambassadors and I tried. And tried.

And then in 2007, we got close – so close we started to talk about dates that might work. So close I moved to close the deal with the best “weapon” I had: Tony himself. This is the PR person’s “all in” as they say in poker.

As it happened, Tony was scheduled to be in Chicago for an event as part of Donald Trump’s Learning Annex Mega Event program. It would be nothing like Tony’s UPW Program but if it gave the right people at the show just a taste – an appetizer portion of what the real man is and does – I knew they would feel like I did: that we had to make this happen. I invited a bunch of the top people from the show to the event and flew to Chicago to escort them. For the first time, they saw what a great speaker, brilliant storyteller, and extraordinary communicator Tony is. They felt his true genius on stage: that everyone in the room feels like he is talking to them alone. Like Springsteen in a stadium, he has that gift.

After the show, Tony met with the producers at his hotel for a personal session. They connected and saw the authenticity I did. After 11 years, I’m finally getting there, I thought. Perseverance pays off. Perseverance cannot, however, make time.

Oprah’s producers offered dates and segment ideas for her and Tony. It took until 2009 to get dates to work for both of them, and then they ended up not working for either person’s schedules before the show ended its run. I had to surrender my original vision of a Tony Robbins-Oprah Winfrey connection. But in PR, like in life, just because you face reality doesn’t mean you need to give up the dream.

Continued in Part III: The Power of Konnections
Tony Robbins Appears on special expanded two-part Oprah’s Next Chapter on OWN Sunday, February 19.

For more information about Tony Robbins visit his site – www.tonyrobbins.com