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Jennifer Prosek, founder and CEO CJP Communications

Jennifer Prosek, founder and CEO CJP Communications, author of Army of Entreprenuers

We have spent years promoting books of seemingly every stripe at K2. We have built the best of those books into brands. And we have helped brands expand into books. We have created platforms for authors across every media. But there was one thing we had not done before: Sold a book. Until now.

K2 recently sold our first book as an agent: Army of Entrepreneurs by Jennifer Prosek – a first-time author.

It started when K2 attended a PR summit that Jennifer was speaking at. We heard her explain the concept of “commissions for life” – and we knew it had to become a book. It is always thrilling to brainstorm with someone at the start of an idea and help it develop. Now, for the first time, we had the chance to build that idea into a book proposal that would sell with a kick-ass marketing plan to support it. And we took it.

Did we know what we were doing? Mostly. We’d seen countless proposals for books, good and bad. We knew that the idea had to be strong but the platform had to be just as strong if not stronger. No one buys a book just on a great idea anymore. There has to be a way to sell it.

And we knew Jennifer could sell it. Not just because she has a platform and gave a great talk at the summit. Jennifer was one of K2’s first clients more than a decade ago. Better yet, her book eventually sold to one of my first publishing clients (Amacom). All of it made possible by firsts that happened long ago. Love those Konnections!

Launching this blog has gotten me thinking and reflecting big time about the firsts in my business and life. But like this book, I have learned firsts don’t always mean something completely new. Hardly. In fact, I’d say at K2, the opposite is often true: Everything old can always be new again. Our Konnections depend on it.