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Category Archives: Krupp Blog
Your ads will be inserted here byEasy Plugin for AdSense.Please go to the plugin admin page toPaste your ad code OR Suppress this ad slot. Great news. Your company got mentioned in the New York Times. Too bad the Times didn’t link back to your product page to drive referral traffic. Don’t worry, mere brand […]
Your ads will be inserted here byEasy Plugin for AdSense.Please go to the plugin admin page toPaste your ad code OR Suppress this ad slot. Ann Taylor wants to celebrate you. The woman you are, the woman you have been and the woman you will be. To honor this mission, the brand will launch Inspired By […]
The Bulldog Reporter, which covers the PR industry, had a chance to sit down with our founder Heidi Krupp-Lisiten to find out her favorite ways to unwind, her proudest moment in her career, and her most outrageous client request. Heidi Krupp-Lisiten CEO Krupp Kommunications Length of PR career (so far): I have been in PR […]
Picture yourself in a dream — one that’s realistic and can become true in the future. Now picture how you can reach your dream. One year ago I had a dream – to study abroad for one semester and combine my studies and internship at a PR agency in the city of dreams, New York. […]
“Thank you to all my current clients, past clients, colleagues and team for helping me become recognized by New York Business Journal as one of the inaugural class of Women of Influence. I’m certainly in great company and it’s pretty cool to be part of an honor that recognizes giving back and mentorship.” Read more about […]
Watching the Academy Awards, I found myself dancing along with Lupita Nyong’o, Meryl Streep, and Amy Adams as Pharrell Williams sang “Happy. “Clap along,” he sang, “if you feel like happiness is the truth.” Yes! “Clap along if you know what happiness is to you.” Yes! But then I wondered, as we celebrate the International Day of Happiness o March 20 (ActsofHappiness.org): How many of us really do know what happiness means and can do for us?
Tory Johnson has been a client of K2 and a friend of mine for years. But this moment in time is especially meaningful – for all of us. Not just because her new book THE SHIFT debuted at #1 on the hardest New York Times Bestseller List to crack but also because it was deeply personal.
We have worked with Oprah, Today, GMA, and a growing list of other shows to generate measurable results through integrations. But anyone with Internet access can discover that you can Tweet or email an idea for many of these segments. So why does a client need a PR firm to create, pitch, and manage this […]
Missed Parts I & II? Click here. Season 25 of Oprah was one of the happiest times of my life. Not because we finally got Weight Watchers on the show with Jennifer Hudson (though that was great – our 18th client on the show!). During Season 25, I had my baby. And that baby, who […]
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It’s taken me a few weeks since I sat in the United Center for Oprah’s last shows to post this. I needed the time to reflect on what this end of an era would feel like for me and for K2. And the answer is: I feel grateful. Brava Ms. Winfrey! You are the greatest […]