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Category Archives: Krupp Blog
Your ads will be inserted here byEasy Plugin for AdSense.Please go to the plugin admin page toPaste your ad code OR Suppress this ad slot. I will never forget the first time I got through to “The Oprah Winfrey Show.” It was 1997, and the show was already a hit. I on the other hand […]
Your ads will be inserted here byEasy Plugin for AdSense.Please go to the plugin admin page toPaste your ad code OR Suppress this ad slot. K2 is working with David Bach. Again. He was one of our first clients for his book Smart Women Finish Rich – one of our first New York Times Best […]
So, I’m coming back to the office with Shannon after meeting with Tory Johnson and Dean Irwin at WNYC. We’re excited. She’s excited. I see her excitement. And I know once again it is not about me anymore. I cannot possibly have Konnections with the thousands of people we need to do business. But my […]
We have spent years promoting books of seemingly every stripe at K2. We have built the best of those books into brands. And we have helped brands expand into books. We have created platforms for authors across every media. But there was one thing we had not done before: Sold a book. Until now. K2 […]
We’re sitting with Tory Johnson (Workplace Contributor on Good Morning America and founder and CEO of Women For Hire) in the WNYC-TV media office waiting for Dean Irwin (a producer) and Diane Petzke (the head of programming). We’re there to talk about Tory’s participation in a new show they’re putting together. But we’re really there […]
Remember the “Six Degrees of Separation” game? It called us a “Human Web.” One step away from each person we know and two steps away from the people they know and at most six steps away from everyone on Earth. To win the game you tried to connect in the fewest steps possible. How quaint. […]
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You cannot be yourself. You’ve got to be an actor—be someone you’re not to get the media’s attention.
If this isn’t one of the biggest lies some PR people feed their prospects, I don’t know what is. And it simply sends me up the wall. It couldn’t be more untrue.
So let’s poke this lie right in the eye.
You must be and show up as yourself – the best version of yourself – but still you.