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Li Wang

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Li Wang
Li Wang
Who inspires you?

I grew up in the ‘80s during the second skateboard boom, so I am always impressed with what Tony Hawk did with his career, still innovating in his core skill, which is skating and becoming a smart businessman who has elevated the sport into various product arenas. People who challenge convention and reinvent the way we can do things. Laird Hamilton, the big-wave surf pioneer, figured out a way to ride waves too big to paddle out to. Grand Wizard Theodore discovered that pulling a record against the needle and using a crossfader one could produce a different world of musical sound effects.Artists and athletes, that’s who inspire me.

How did you end up in public relations and digital marketing?

For first part of my career I was a newspaper reporter and editor. I covered everything from banking to real estate to movies, along the way interviewing people like Al Gore, Jerry Seinfeld, Ice Cube and Liz Phair. As the print news industry began to lose group to the Web revolution, I became inspired to transition into the new age of communications. I spent some time working in traditional PR (in fact for some time with K2), then left to start a digital marketing agency and now I am back again here at Krupp to run Krupp Digital, or K2.0 as I like to call it. I’ve always enjoyed understanding how digital communications has made us a smaller world. I’ve worked with programmers and designers in Argentina, Costa Rica and Poland and I’m connected by social media with relatives in Taipei. I believe digital communications removes boundaries and is really in its infancy. I’m most inspired by what’s to come.

What’s the key to digital media success?

It’s been said before, and I’ll say it again. Be yourself. Do what comes naturally. Your brand should be authentic. People try too hard and it’s easy to spot. Digital devices are just carriers and transporters. What is sent over those means is what matters most. Also, make sure your stuff looks great on mobile. Mobile, it’s really important.

What are your essential possessions?

My vision is really poor. So I need glasses. I grab my Warby Parker’s because they’re inexpensive and classic looking. They represent the best of design today—cost effective and cutting edge style. Shoes are really important too. Never be seen with cheap looking shoes. Stick with classics here too: brogues, suede desert boots and Nikes from the’ 90s, the best era for sneaker design. My 53-pound kettlebell keeps me healthy. One simple piece of equipment can keep your fitness in check. As you can tell, I love design and utility. As a city dweller you can’t get enough good utility.

Li Wang and son

You have a 3 year old son. How has he changed your life – and career?

Matthew was born prematurely and seeing how fragile he was as a newborn compared to how strong he is now taught me to never take for granted how precious life is. He’s taught me that good parenting is the biggest influence in shaping a life, a force that goes beyond school or friends. Matthew’s presence keeps me focused and working efficiently on my career.