Continuing down that path, I parlayed my work with these brands to also help communicate their product lines that enable consumers to live happier, healthier and more productive lives.
What do you think is the key is to successful PR?
So much of our history and cultural existence is based in storytelling, even dating back to the cavemen. Fast forward to 2014, where that power has transitioned from community leaders to every day folks—among whom storytelling is no longer a creative outlet, it’s the status quo.
We tell stories through so many mediums, in seconds and with a variety of means (cell phones, Facebook, Instagram, Snapchat), the only way for brands to break through is to insert themselves in those conversations and show their relevance and role in improving consumers’ lives.
What is your biggest PR win?
My biggest PR win is actually one from my personal life. In 2003, I lived in Boston just blocks away from the State House, where our elected leaders were debating whether or not Massachusetts would be the first state to approve gay marriage.
Living there with my now ex-husband, we felt powerless and frustrated—unable to make a measurable impact in the cause. Picketing outside the State House felt small, but working in PR, I found a way to think BIG.
I then pitched MTV a show about our lives, and the result was a 1-hour “True Life” documentary about us navigating the complex political and cultural implications, and ultimately becoming the 44th same sex couple to ever be married in the U.S. What I always claim to be the “best pitch I ever did,” the documentary went on to air around the world, in many countries who at the time were debating their own definition of marriage. That year, we received the 2004 GLAAD Outstanding Documentary Award for our work benefitting the GLBT community.
The relationship didn’t go very far, but the story sure did.
Besides PR, what are some creative outlets that help inspire you day-to-day?
What is that beach shot about?
Where is your favorite place in the world?